1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="nBP2yc1F1c"><a href="https://toptohigh.com/we-are-not-marketing-to-the-web-349/">We Are Not Marketing To The Web-349</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/we-are-not-marketing-to-the-web-349/embed/#?secret=nBP2yc1F1c" width="600" height="338" title="“We Are Not Marketing To The Web-349” — Top To High" data-secret="nBP2yc1F1c" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> The medium is the message – but it’s still a message From ancient history right up until the web came into being all marketing has been directed at people. But now, it seems, that marketing people are directing their focus onto the web as though this medium is doing the buying. Our first clue is that almost every business home page never even mentions the market they sell to. All of these misguided business home pages are presenting themselves to the web instead of to their respective markets. The web is the medium not our market. We need to channel our marketing through the web, not to the web. Still, you hear web marketing and web design jargon going on about selling to the web. We may know that they really mean our market on the web, but the misguided focus says something about the lack of awareness and the lack of marketing focus. We never thought newspapers did the buying, not was television seen as anything more than a medium. Then along comes the spider-web and marketing people stopped knowing what they were doing. All of a sudden we could sell to the world Except that it never was […]