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When people hear the phrase Website Marketing Strategy they typically think about pay per click advertising such as Google, Yahoo, or Bing. With the explosion of social marketing such as Twitter and Facebook it doesn’t have to be so boring. What you are marketing will determine which website marketing strategy you would use. Some sites would rely heavily on YouTube while others would focus on Facebook. The great thing about both methods is that they are free, easy to use, and easy to outsource if needed. Most of us know how to at least work a camcorder and with the new camcorders out now that’s pretty much all you need to know. With camcorders like the flip, you can push a button to record and plug it in your computer and upload it to YouTube. Or you can record it straight from your webcam. The great thing about creating video is that you get to be creative. You can shoot video of your actual store, you can get in front of the camera and speak, or you can even record a PowerPoint presentation. If you have no interest any of video you can start a Facebook fan page. By doing […]