1.0Top To Highhttps://toptohigh.comtripmegamarthttps://toptohigh.com/author/tripmegamart/rich600338<blockquote class="wp-embedded-content" data-secret="c2hwUg6vtM"><a href="https://toptohigh.com/whats-the-difference-between-mass-marketing-and-niche-marketing-329/">What’s the Difference Between Mass Marketing and Niche Marketing?-329</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://toptohigh.com/whats-the-difference-between-mass-marketing-and-niche-marketing-329/embed/#?secret=c2hwUg6vtM" width="600" height="338" title="“What’s the Difference Between Mass Marketing and Niche Marketing?-329” — Top To High" data-secret="c2hwUg6vtM" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> A lot of people seem to get confused by the difference between mass marketing and niche marketing. Maybe because even the biggest mass markets are niches. for instance, something like milk is mass market but not everyone drinks it. Within the milk market, you’ve got niches such as low fat, soya and many others. So, no pun intended, that actually gives you a quick flavour of the difference between mass markets and niche markets. The main difference between the two is the size of the potential market. There’s no reliable definition of a mass market that I’ve come across although the closest description might be a mass market would be something that could have been advertised on peak time television back when there were only a handful of channels in existence. The quantity of people watching the shows – and hence the size of the price ticket – was such that only the biggest brands with the widest appeal could afford to buy peak time adverts. Contrast that with today’s technology where television channels cater to small (niche) groups that wouldn’t even have had their own shows 20 years ago let alone an entire channel devoted to them. It’s that […]