In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include:<\/p>\n
\u00b7 Internal marketing<\/p>\n
\u00b7 External marketing<\/p>\n
\u00b7 Online marketing<\/p>\n
\u00b7 Offline marketing<\/p>\n
\u00b7 Push\/pull marketing<\/p>\n
\u00b7 Energy marketing, which includes your intention and using the Law of Attraction and visualization<\/p>\n
All are necessary components of a wildly successful marketing program.<\/p>\n
Internal Marketing
\nThere are two types of internal marketing – the internal marketing of your business systems, and your internal guidance or intuitive process.<\/p>\n
Internal marketing of your business systems is what you know about your company’s infrastructure that your customers may not know. Without knowing the ins and outs of your company’s infrastructure, it is nearly impossible to convey your strengths to the market. The more you know, the better you can position your message.<\/p>\n
Your internal guidance has to do with the creative thoughts you have that you will either choose to act on, or not. Your success is determined by your ability to ascertain which thoughts are most beneficial to act on at any given time and which should be tabled for later exploration.<\/p>\n
External Marketing
\nExternal marketing is what the world sees or perceives. It includes your:<\/p>\n
\u00b7 Advertising<\/p>\n
\u00b7 Website<\/p>\n
\u00b7 Blog<\/p>\n
\u00b7 Social media marketing<\/p>\n
\u00b7 Direct marketing<\/p>\n
\u00b7 Marketing material including business cards, letterhead, and logo<\/p>\n
\u00b7 Product development<\/p>\n
\u00b7 How you present yourself when out in public (your professionalism, attire, and grooming)<\/p>\n
Does your external image match your internal reality?<\/p>\n
External marketing is a direct reflection of how successful you will be. If you cut corners to save a few dollars, the image you project might not attract the market you are targeting. On the other hand, you can overinvest in external marketing if your target customer is a thrifty one.<\/p>\n
How You Dress is Part of Both Internal and External<\/p>\n
What used to be considered the standard attire for success – a suit and tie for men and a dress or pantsuit for women – is no longer required. Today there are countless types of attire one can wear and still look professional. For example, if an artist were to wear a suit and tie in their business setting, they might look out of place. Your attire should match the image you want to project. In my case, I went from wearing business suits to jeans, blazers, nice blouses, and western boots. This fits my branding and my market. What image do you want to project and what will your market feel comfortable with? It’s about being authentic. Don’t try to be someone you’re not. The market demands authenticity more each day.<\/p>\n
To achieve a complete approach to your marketing it is essential to have an awareness of both the internal and external aspects of what you do. In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include: \u00b7 Internal marketing \u00b7 External marketing \u00b7 Online marketing \u00b7 Offline marketing \u00b7 Push\/pull marketing \u00b7 Energy marketing, which includes your intention and using the Law of Attraction and visualization All are necessary components of a wildly successful marketing program. Internal Marketing There are two types of internal marketing – the internal marketing of your business systems, and your internal guidance or intuitive process. Internal marketing of your business systems is what you know about your company’s infrastructure that your customers may not know. Without knowing the ins and outs of your company’s infrastructure, it is nearly impossible to convey your strengths to the market. The more you know, the better you can position your message. Your internal guidance has to do with the creative thoughts you have that you will either choose to act on, or not. Your success is determined by your ability to ascertain which thoughts are most beneficial to act on at any given time and which should be tabled for later exploration. External Marketing External marketing is what the world sees […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\n
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