Do you ever wonder why so many network marketers struggle to build their downlines and build a successful organization while their upline seem to be making money hand over fist? After all, it is the uplines that are teaching the MLM marketing system that most network marketers are using, right?
We all know “the drill” in terms of the MLM marketing system most network marketers are taught to use: Make your ‘list of 100,’ hold home parties, pass out fliers, product samples and DVDs to anyone who will listen to you, and talk up how much money people can make by getting in this most amazing business opportunity.
What most network marketers experience from doing all this are two things: frustration and a major dent in their bank account.
So why do so few of those network marketers experience the same success that their upline has? The answer is very simple: Their upline is not using the same MLM marketing system they are telling their downline to use. What I always tell understandably frustrated network marketers is to do what their upline DOES, not what their upline says.
So what is wrong with the MLM marketing system that most uplines teach? There are several major flaws in this system:
1. You Are Perpetually Chasing People: For business reasons (and because it’s just plain no fun), you don’t want to beg and plead with people trying to convince them why they SHOULD join your business. If you understand marketing, then you know that all this produces is a business filled with opportunity seekers or people who (because they are your friends and family) only joined because they wanted to help you out. This will result in a very high drop-out rate. It is not the foundation of a strong and growing organization. What you want is to have others approaching YOU for more information about your products, services and opportunity.
2. You Are Not Positioning Yourself Correctly: Perhaps the biggest reason the MLM marketing system most uplines teach does not work, is that it never positions the network marketer the right way. Most uplines teach people to defer to people in their upline when it comes down to promoting the product. They will tell people to position THEM (the upline) as the experts by having 3-way calls or having them speak at the home meetings. This is a major mistake. As a network marketer, one of your primary goals should be to position yourself as the expert — as the leading authority who is able to solve the problem people are having. When you do that, you will have people approaching YOU instead of you having to approach them. Positioning is key.
3. It Is FAR Too Inefficient: From an efficiency and time-management standpoint, the MLM marketing system that most uplines teach could not be less effective. Simply put: Even if it did work, it works way TOO SLOWLY! You can’t possibly build a big enough organization fast enough. You need to be able to put your business, at least in part, on autopilot. I can assure you that is what successful uplines are doing.
By positioning yourself as the expert and putting an MLM marketing system in place that has people contacting you (instead of you chasing them), your business will grow much more quickly and efficiently. Why?
Well when you provide information on a solution you can offer (as opposed to about a business opportunity), then everyone who contacts you has already “weeded out” a big number of people who would never get in your business. First, their guard was down. Your tools (lead capture page, free report etc) will separate out the serious from the tire kickers.
You also won’t encounter nearly as many of the typical “objection” statements — When prospects are reaching out to you they don’t say, “I need to speak with my spouse” or “I need to do some research” or “the timing isn’t just right.”
Also, when you, through your copy, tools and technology (whether it is direct mail, the Internet or any other “tool”) position yourself as the expert, it will do virtually all of the “leg work” and heavy lifting for you. Talk about more efficient. When others do approach you either via email or by calling you, all the “hard work” had been done (this is key). You will have already positioned yourself as the expert, so when someone contacts you, you will already know exactly why they are calling. Having an MLM system like this in place is like putting your business on steroids compared to the way most network marketers are taught to grow their business.
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