Article marketing has been around since the Internet first sprang to prominence in the 70s. It is a proven way to market your business online and has stood the test of time. It has the advantage of being very cost effective, targeted and authoritative, but it is not a quick fix and cannot deliver overnight success. While you can certainly drive traffic to your websites within a matter of hours by using pay per click advertising, article marketing is a strategy for the long haul.
People who visit the Internet are looking for information and this information is found in the form of content. Most of the time, this content is found in articles or the written word and increasingly in the form of video articles, as well. Articles, therefore, represent the lifeblood of the Internet and an article writing or marketing campaign should be a principal element of your small business online marketing efforts.
There is much more to article marketing than meets the untrained eye. While you can certainly drive traffic to a landing page, well-written article content can also help to elevate the status of the author as an expert and his site become a trusted site within the eyes of the reader. If the content is good, as it must be if you’re going to expect any success, then the reader might extend trust based on this quality content and this may be enough to persuade them to buy your products or services.
Articles can also help you to build up authority links to your site. If your article is published on another respected site, with a link back to your own site, this improves search engine optimization. A dedicated and focused article marketing campaign, based around first-class content, can, over time, build a large number of authoritative back links.
Spam continues to be a dirty word but due to the sophistication of filters and algorithms, is far less likely to succeed. This is good news for those who want to use articles for their online marketing business. So long as you come up with something that is original, you begin to build your credibility slowly but surely over the long term.
Articles can be used alongside a daily blog building regime. By engaging with readers and encouraging comments, even more value can be gained from those articles hence promoting your business even further. Once again, it’s important to emphasize that the content really must be well-written, offer value and have something unique to say.
Anyone who expects to make a success out of their online marketing endeavors must approach article marketing on a consistent basis while offering valuable content. Remember that once an article is published, it will likely be visible for a considerable period of time. The more articles you write and publish the more of those links you will get and the more that you enhance your reputation as the expert in your niche. It doesn’t happen overnight, or over the space of a few weeks, but a consistent approach to the writing and distribution of articles is an essential part of marketing your business online.