One of the most important things for any network marketer is to have a constant flow of people to network with. This is also one of the most challenging thins about network marketing. With the whole world turning to the internet, most network marketers are following the people. There are a few ways that internet marketing can really drive traffic to their business; one of them being article marketing. Here is an inside look at what article marketing is and a few article marketing tips you can use to optimize your experience on the web.
Like any internet marketing strategy, article marketing is a way to generate traffic to your blog, website, your business site or whatever site you want people to see. It is very important that people who use this technique realize that as it may drive traffic to you, which is ALL it is intended to do. So your website needs a strong call to action in order to even have the hopes of converting the traffic which is really where the sale happens.
The concept of article marketing is you write a piece of content, submit the content to article directories and as people read the content, they either click to a link or they search you out of interest from your content. Like all marketing strategies, there are rules to follow.
The first article marketing tip would be to write content that is relevant to your network marketing business. Do not pitch your business upfront, but wrote content that offers value or valuable tips on how to run a better business. You can also write reviews on other companies or leaders of other network marketing companies, however, it is encourages to keep the content positive and factual especially if you are writing about someone as negativity can be looked at as a form of public slander and that just leads to legal issues. The bottom line is offer value and to keep it interesting. By offering value in your writing, people will be more drawn to you as a person and may be more curious to continue their search on YOU.
With that being said, another one of the article marketing tips is to always be the expert in your industry or niche. In order to become the expert, you need to write like an expert and continue submitting until you have a ton of quality articles out there. Please understand that no one starts out as an expert, but you can make it look that way through article marketing. One way to do this is to become close friends with all the article directory resource boxes. This is the place where you can really shine through and add in your personal links to sites or links to affiliates that you want your readers to click on. One tip here is to tell your reader who you are and exactly what you would like them to do. When you are telling your reader who you are, make sure it reads like you are the expert, the professional or you are experienced in your subject matter. This will give you much more credibility with your readers.
When it comes to being found on the internet one of the best article marketing tips is to learn SEO (Search Engine Optimization). In other words this is simply learning how to use keywords to get your content seen in a search engine like Google Search or Yahoo or MSN or Bing. You can use Google AdWords to see how often a word is searched. Again make sure you are looking for words related to your topic and consider who your target audience is. As a network marketing person your keyword needs to be more unique than “network marketing” because that word is search SO much that if you use that as your word, the likelihood of your content being found is very slim. If the word isn’t used enough, again, that means people are not even interested enough to search that out so find good balance on keywords. This may be the most important tip because what is the point of writing content if no one in your target market sees it?
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