What Is Attraction Marketing?
Before implementing attraction marketing techniques one must first understand what attraction marketing is. Attraction marketing is the newest model of marketing that is becoming the most effective means of getting targeted traffic to your website, blog, opportunity, product or service. Marketing is sales and attraction marketing is no different. What separates the two is what you are selling. Attraction marketing is selling yourself not your product or service. As a matter of fact, you should not even talk about your product, service, opportunity, etc. until you have built a relationship and trust with your prospect or visitor.
The goal is to position yourself as an expert by providing valuable free information and being a solutions provider. By doing this and (thanks to the internet) your traffic is coming to you rather than the other way around. You have to put yourself in a different mindset and market yourself as a person rather than a business. Talk to your audience rather than at them. Talk to them as if you were friends and not strangers. What information or knowledge do you have that will ease a pain and solve a problem.
Think about what people use Google for. What are they looking for? Answers, information, solutions, ways of simplifying their lives, etc. When your attraction marketing technique shows up on Google and they come visit. You have a targeted visitor looking for what you have to offer. This is much better than you chasing people down. They are coming to you asking you for more information and giving you permission to talk to them.
Attraction Marketing Techniques
Now that you have a better understanding of what attraction marketing is we can explore the attraction marketing techniques in more detail. There are many different ways of using attraction marketing to improve traffic. But first you need to find who your target audience is. Young, old, male, female, opportunists, sports oriented, etc., etc.
Attraction Marketing Techniques: Offline
I prefer not to go into a lot of detail on offline methods but I will mention a few. Flyers, business cards, surveys at the market, newspaper ads, and car magnets. Just mentioning these methods brings back nightmares of days past working the old school methods of MLM. I remember my mentor telling me not to go home until I talked to 30 people and never leave the house without wearing the pin. It was just about that time when I started to learn about the attraction marketing techniques and I have not turned back since. Talk about finding a solution for my pain.
Attraction Marketing Techniques: Online
This is where it’s at. The internet is a wonderful thing. It never takes a day off, the store is open 24/7, and it’s open to the entire world. I mentioned earlier about talking to your visitors as if you were friends. This leads me to social networking sites. What a great place to chat and socialize. MySpace, Facebook, YouTube and Twitter are great attraction marketing techniques. A. They will improve your traffic. B. They will help to find your target audience.
In order to get targeted traffic you need to be where the people are and social networking is HUGE. How big is social networking? According to the Alexa rankings YouTube #3, Facebook #4, MySpace #9, hi5 #21, Twitter#55 (and rising steadily).
Twitter: I personally prefer twitter as an attraction marketing technique but use all of the above with the exception of hi5. When I first started using twitter my child obesity websites traffic improved 43% in the first month and it continues to improve on autopilot. The way twitter works is you make tweets ( 140 character conversation tid bits) short but sweet and you can add a link to your product or service. It is not recommended to over promote; after all it is a social site so be social. Attractive. Some people abuse this and send tweets only to promote and send them in mass quantities. It is annoying. What I do in this case is unfollow. If you find someone else’s tweet interesting you can reply personally (direct message) or for all to see (@reply).
The way you get targeted traffic is you have the option to follow fellow twitterers and they you. What I like about twitter is you can use so many different applications to create a marketing blueprint. My 3 favorites are tweetlater, tweetdeck, and twollow. Tweetlater enables you to input keywords related to your niche. They will send you an e-mail with the people on twitter that are talking about your keyword phrases. I wouldn’t be in a rush to follow all of these though. Some people may be having general conversation and not be in your target market. You can also post tweets to be automated for submission at a later time or date.
Twollow is another good attraction marketing technique. Twollow allows you to add keywords related to your target market much like tweetlater except you have the option to autofollow. Again you need to be cautious because it is conversation and not necessarily your target group.
Tweetdeck is a pretty cool application and once you get the hang of it you may find yourself using it exclusively. Tweetdeck organizes everything into columns for easy access. All friends (people you follow and your followers), @reply’s, and direct messages. You can also create new columns to organize your following. For example: Network Marketers, Hobbyists, Nutrition, etc. whatever you like.
Twitter is an awesome attraction marketing technique that will get you targeted traffic and your number of following and followers will grow fast. I recommend using tinyurl or tr.im for shortening your links when you tweet. They will use up too much real estate since you only have 140 characters to work with. Tinyurl is best best because it still shows where your link is coming from as opposed to cloaking. If they don’t like the link then its not a big deal because there are plenty of twitterers in the nest. Tr.im though allows you to track the clicks and also lets you know what countries your clicked are coming from which is useful. Tracking is critical to marketing campaigns.
Attraction marketing techniques using YouTube is not as difficult as some may believe. Knowing that they rank #3 worldwide for all websites means you’ve got to get in on this. Earlier I talked about talking to your audience rather than at them. You have no choice but to talk to them with YouTube. Setting up an account with YouTube is easy. Then all you need is a video camera, tripod or a friend, and start filming. It doesn’t have to be long 5 minutes tops. Be sure you are talking about your keyword for the video and address the pain that you may be able to solve. Be a solutions provider.
YouTube may very well be the best attraction marketing technique that there is because people warm up to seeing a face and hearing the voice. It puts you in the same room as your visitor. I heard about a woman from Oregon who made a video while she was in her car going to the beach and her video got over 7000 hits in a 48 hour period landing her tons of leads and sales. It will take a little practice before you get it right but it doesn’t have to be perfect. Just remember to try to talk clearly and slowly.