The prime purpose of any Internet marketing strategy is to attract anyone who is interested in what your site, sales page, blog or forum offers. This primarily revolves around information, a service, or a product (yours, affiliate product or both), and preferably some combination of the three. This is your primary purpose in attracting targeted traffic.
Your second objective is the conversion of this traffic into making a purchase. Although this seems obvious, all too many people get sidetracked from their marketing objectives.
Make this your mantra as an online home marketing entrepreneur.
Targeted Traffic %2B Conversions = Sales
If you always keep this simple formula as your focus, you will be better able to focus more specifically on your online internet marketing endeavors. As a result of this focus you can achieve your objective in attracting targeted traffic to your online business. More importantly, this focused traffic will result in more conversions and sales.
There are 7 essential rules which are not only the principals of affiliate internet marketing, but all other forms of online marketing. If you follow these rules closely, you avoid not only wasting a lot of your time, but also on money wasting gimmicks along the way, especially if you are new to the game of internet home business
Here they are. Follow them wisely.
1. Marketing Involves a Certain Degree of Hazard
Internet marketing of your service, your product, or an affiliate product involves trying out a marketing strategy consisting of something that has just come out onto the market or in mimicking an existing online strategy. Simply put, you must be prepared that there will always be a possibility that the strategy you use either doesn’t work very well or doesn’t work at all. It happens to everyone.
Yes, it does seem like the internet marketing strategies we employ are not all that dissimilar from trying our luck in a casino.
However, there is much we can do to keep the risk at a minimal, especially if we are prepared to do what it takes to turn the risk into our advantage. We need to know and apply some of the basic principals that e especially need for internet marketing. These basic skills entail learning how pay per click works, writing good ads because we took the time to properly research keywords, and by clearly identifying just what exactly what our targeted market is looking for when they are searching, and where they are doing the searching.
2. Don’t Jump into Your Campaign Feet First.
Test the marketing waters of your online advertising campaign by starting out small. This reduces your capital output and saves you a lot of time from wasting yourself on a fruitless internet marketing plan. And, if your test shows results work, you can quickly build on your campaign and monetize through the resulting sales. This is how you succeed.
3. Consistency is Essential
You cannot succeed if you apply yourself in fits and starts. Those who succeed make a point to accomplish something everyday. They do not stop to take breaks or mope around. They are constantly tinkering with existing marketing strategies, building on ones that show promise or trying out new ones. This is really the difference between success and failure.
Your short range plan should include your determination to accomplish at least 5 things or objectives to complete the following day. It could trying a new add, writing an article, contributing to one more forums or blogs, or making links for example. Think of a snowball being gently nudged downhill.
By writing out these objectives the day before, your mind will also be subconsciously working on them as well so you will be inclined to be more creative when you work on the tasks you set out the day before. This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.
4. Watch Your Cash.
Take your time in deciding what you want to spend on a monthly basis. Keep you outlay small as you learn and grow. Ask yourself whether the expense has met your goals for that cash outlay.
Buy what you can afford, and don’t buy anything that looks too good to be true. No matter how much there is on internet marketing gimmicks, research each product you are thinking of buying carefully. Always check out the refund polices.
5. Use Multiple Online Marketing Strategies.
The possibilities where you can now advertise affiliate marketing products or services covers many different possible sources and venues from which to drive traffic, conversions and sales. Sites like Facebook, Squidoo, Digg It, and venues like Ad Sense, PPC, article sites, blogs and forums, newsletters, email marketing are just some of the most basic viral internet marketing strategies available.
Use as many of these online internet marketing venues as possible to increase the possibility of your success. Some of these will work well for you and some may not. It’s up to you and your efforts to find which does and which doesn’t work. It only takes one successful marketing campaign to make those sales!
6. Be an Effective Copywriter.
If you are an internet marketer then any ad you write, whether it is a 2 line Pay Per Click Ad, a blog post, or an e-book, is about being able to write good, effective copy. It is vital that you take the time to learn this skill well. There’s a ton of information available but please keep in mind it is an essential skill to master.
Clearly, the most important aspect of this skill is to learn how to write a powerful and effective keyword rich, headlines to prompt your targeted customer to click to your site, If you aren’t grabbing a potential visitor’s interest right away, you’re losing out big time.
7. Always Track Your Internet Marketing Campaigns.
Obviously the most successful comes to naught if you discover you are having success with one or more campaigns but can’t tell which of the ones you are using are working. A successful affiliate marketer or service provider has to be able to track what is going on with each marketing campaign to learn the results.
If one isn’t working that well, you can re-examine your online strategy to find out through trial and error what is going to drive visitors to your home business, site or page. Many of these tracking systems can be tested for free as a feature of many of the advertising venues
There is one particular strategy that works called split testing. This can also be done for free, and is a very profitable marketing technique. Basically split testing entails making minor changes to a headline, an ad words ad or a landing page, and by testing it with your current version of the ad copy your are using. A simple twig can create incredible returns.