Internet marketing is a diverse topic, however there are a number of methods that are common and effective that you should start using to build a foundation for your online business. Of these, article marketing, video marketing, bum marketing and email marketing are perhaps the best places to start.

One of the most effective methods of internet marketing for beginners and experienced marketers alike is article marketing. Writing your articles so they are easy to scan through is essential. If you carefully analyze online users and their online behavior, you’ll more than likely work out that these people do not really read articles instead, they just quickly scan through the content looking for keywords that will guide them to the information that they require. Help them out by making your articles extremely scannable. Simply do this by using sub headings, short sentences, and bullet points whenever you see fit.

From an SEO point of view, if you want to get ahead of the pack, you need to make sure that your articles show up on the top 10 search page results on Google and Yahoo as well as other search engines. You can easily do this by making sure that your articles are keyword-rich. Prior to writing your articles, do a keyword search using keyword suggestion tools and list down the popular search keywords within your chosen niche.

Like article marketing, video marketing is a highly effective internet marketing technique and it is growing in popularity. This can be particularly useful to promote a new product or service on your small business web site or from high traffic video sharing sites like YouTube. Sometimes, you don’t want to cheapen your site with banner campaigns or different kinds of link exchange applications but you definitely need to promote yourself one way or another. That’s when video marketing should be taken into account. It’s a great way to create brand awareness with your product twenty four hours a day.

It’s worth remembering that video sites are also social networking sites. You may click on other channels, comment on other videos, and add more people to your network. By doing so, you can popularize your videos within a specific virtual community so you can easily broaden your horizons and better connect with your potential clients.

For those who have a lazy streak, ‘bum marketing’ might be an interesting internet marketing method worth pursuing. This type of marketing can be carried out without spending anything on advertising. For example, it usually doesn’t cost you any money to write an article or produce a quick video and submit it to the internet via article sites or video sites. No matter how hard you try, you cannot beat anything that is free.

The whole concept behind bum marketing success is to create a huge amount of articles or videos targeting your own or affiliate products and post them on a consistent basis. If you can keep doing this then within a month or so you should start to see some fantastic results. Once you start seeing results you can try various methods out and really use the bum marketing method to make a serious income online.

All of these methods are very effective, but perhaps the most effective long term internet marketing method is email marketing. Choosing the right tag line to promote yourself is important when creating your promotional emails. You should also include a single line relating to your company. This will give an instant insight into the kind of things you are offering your readers and help you to build brand awareness or name recognition over time. If you can tap into their curiosity by using your tag line, then you have most likely gained a potential client.

It goes without saying that the most effective marketing tool to help sell products or services these days is without doubt e-mail marketing. The large amount of internet users world wide and the increasing speed of the net makes it much easier to achieve results with this method. The more you can grow your email list, the more money you will generate, each and every time you write a newsletter or send out an advertisement.