The best way to explain to new Marketers the difference between Marketing and Selling is to say that Marketing is the ‘man behind the curtain.’ Marketing is the act of bringing the product to the market, while selling is the final step of turning the meandering browser into a full fledged customer.

Marketing is the leg work of the business body. By using plenty of research, potential clients are identified. Then the best way to get those potential customers to recognize the product, generally through a form of advertisement, is conceived. All from the minds of the marketers. Once the group of consumers has been identified, marketers will develop the best game plan, or ‘marketing message’ to reach them. For example, if the product was dish soap, the most likely prospective client would be house wives. So the marketing message would not be how great the dish soap cleans up stale beer mugs, but more likely casserole dishes. The closer the message hits to the wants and needs of prospective buyers, the better the chances of making a sell, or making a conversion.

Online marketing has it’s advantages over any other. Online Marketers have the use of search engines, or keyword searches using specialized programs available. By getting the power of the internet to work for them, Online Marketers are the Hercules of the marketing world. In only a few minutes the online marketer can gather accurate , real time data on what consumers really want. The power of this marketing should not be overlooked.

People get confused on the difference between marketing and selling in the ‘pitch’. The pitch is how the marketing message is delivered. It is where all the research of the marketer gets to show how accurate it really is. Where the marketing ‘talk’ gets to ‘walk the walk.’

If the marketer has done his or her job correctly the message will be delivered loud and clear in ads, emails, or however it is laid at the consumers feet. It will be eye catching and memorable. It will be offered up to the group of people most likely to want, need, or desire the product being sold. There should not be any catnip getting sold to dog owners, but yummy bacon breakfast bones to Fido’s owner.

The process called ‘Overcoming Objections’ is where the Seller’s job is paramount. It is a one on one moment where the seller guides the potential client through the valley of the buying decision. All the marketing has brought the person stand before the item of their desire, now the decisions must be made, to buy or not to buy.

Marketing, if done right, should have already dug out all of the potential objections that would halt the process of converting a prospect into a full blown customer. Selling is the point where all the work of the marketer is exercised.

Many want to pass marketing off as a number game. Any number cruncher can accomplish. There is an art to marketing as well. Successful marketers have a sixth sense of how to reach possible clients that surpasses simple number crunching. They just seem to know what makes the wandering potential client take notice of a product.

A common mistake among new marketers is that the bigger the audience, the more automatic sales will be made. This is not so. Though internet marketing does focus more on numbers. The fact that thousands or even millions may see an email, or an ad does not necessarily mean there will me missions of sales. Many novice marketers have fallen victim to thinking that the bigger numbers means bigger success. It is a sad reality that so many fail to achieve the success that they dream of. Bigger does not always mean better.

Of course part of any good marketing plan is getting the marketing message in front of as many people as possible. Not just any person though, it needs to be the right person at the right time. Getting the dish soap add to the eyes of a fourteen year old boy on the football team will probably not make a future client of any soap company.

If marketing is done appropriately it will step behind the curtain, or the graphics and snazzy ad copy. The marketing message will shine brightly in the eyes of potential clients. Rising up the craving for the advertised product, spurring the future consumer to pull out payment for the product that tickles their fancy.