Are you feeling like success with MLM marketing is an unreachable destiny?

Are you sick and tired of watching others in your MLM marketing company receive all the credit after having achieved their financial goals while you continue to struggle?

Calm down. You aren’t the only one. Marketing is an art and science that can be learned…just like riding a bike or driving a car. You still remember how to do that right?

Do you remember how you learned to do those things? I’m guessing you were taught the basic skills that were required and then over time, as you utilized your skills, you became a master. Sure you weren’t successful in the beginning, you probably fell off your bike a few times or had trouble parallel parking but you kept going until you mastered your skills.

“Marketing” is the exact same concept. Learn the basic skill sets, practice them every day…and become a master at marketing in order to explode your MLM marketing business. So let’s get to it and start learning.

In this article we’re going to take a look at the single most important thing you must learn in order to be successful in MLM marketing.

Here it is…

Positioning Techniques

What’s positioning?

It’s a marketing technique that’s used by every successful marketing guru, personality, and business on the planet.

The best thing is that it can be used by anyone in MLM marketing. In fact, it’s the technique your company and the big dogs (you know…the people up on stage) within your company use this every single day in order to build their businesses.

Alright, alright…what exactly is positioning?

Positioning simply put is:

The process of defining your target market and what they’re searching for then inserting yourself and your product in the pathway of their search.

Alright, now you understand the definition of positioning…but how does it work?

Defining your target market is easy, all you need to do is understand your product and the benefits it offers.

Then, all you have to do is focus in on the specific crowd of people who are searching for those benefits. Understand where they search to find the benefits you have to offer.

Is it the internet? In magazines? I guarantee it.

The next step in positioning is to place yourself and your product in the pathway of your target audience’s search.

This is accomplished by using effective MLM marketing tools: the phone, the internet, the written word, etc in order to insert yourself between your target audience and the benefits in which they are looking for.

For example…

Let’s say you’re marketing a weight loss product. Okay…now, who is in your target market? Skinny people? No!

With a weight loss product your target market consists of people who are looking to shed a few pounds. All you do is place yourself and your product in front of those people. Does that make sense?

So, how do you “place” yourself in front of your target audience?

As an example, you could craft a well written classified ad and publish it in a health related magazine that offers free information on how to lose weight safely and effectively.

Or, you could build a website and offer a free report detailing how to lose 10 pounds in 10 days without starving yourself.

In each case, when done properly, you’ll have people by the truck loads who are desperately seeking to shed some weight knocking down your door to get their hands around that kind of information.

The mistake so many people make in MLM marketing is that they never attempt to define a target market however they assume everyone wants or needs their product which make things very difficult.

Without defining a target market you fall victim to MLM marketing techniques like the 3 foot rule, marketing to friends and family, inviting people to hotel meetings, and other techniques that waste a lot of time.

Don’t put yourself in a position where you have to convince people to take a look at your MLM marketing opportunity or products that you offer. Utilizing the techniques in the above paragraph will cause you to have to do some very clever convincing.

Does that seem normal?

Remember, the ticket to successful marketing and exploding your MLM marketing business is to target people who are actively searching for the benefits your product has to offer.

Go from being an unsuccessful MLM marketing amateur to a successful MLM marketing guru by learning and mastering positioning techniques.

In future articles I will talk about some the most explosive tools you can use right now to position yourself in front of your target audience.

Eric Wilkes is a web designer, network marketer, and communications expert specializing in helping others grow their mlm business by utilizing successful marketing techniques without buying expensive leads or chasing friends and family. Visit [] to learn more.