If there is one thing that you have to do when it comes to internet marketing and that is tell the difference between facts and lies. If you take to heart all the wrong ideas that you hear, it won’t be easy for you to prosper in internet marketing. In this article, we will discuss 3 major internet marketing myths and you can see what is really happening.
The biggest misconception that you need to be aware of is that there is no huge cost involved with selling things online. That’s completely untrue, because look how many people are rushing to join the club of internet marketers each and every year. There are so many ways to market products online that there are many cheap and even free techniques available. Not only that, but you also won’t be using any paid forms of marketing like PPC when you’re first starting out so you shouldn’t have to pay very much to start. Article writing is one free way that you can use where you publish articles online so as to attract more visitors. Also, video marketing is gaining a lot of momentum and is giving great results in terms of traffic. But search engine traffic, like the traffic that comes from Google, can always be fallen back on if there’s no other means to get the traffic you need. Search engine traffic doesn’t cost anything to get and yet it’s extremely specified and always relates to what subject you’re dealing with. Once you actually start working on your internet marketing venture, you’ll see that it doesn’t require a penny to begin. When you get your business off the ground, you should invest your money back into your business so that you can advertise to more people.
The second piece of misinformation is taking all that time required to register with the hundreds of secondary search engines on the net. All of the other search engines, beside the big three, are of various sizes and even purposes regarding target market. For a long time now Google has ruled search traffic, and it still does as most search traffic flows through Google. You’re in business, so you need to view your activities in terms of your potential ROI, then in that case it’s just not worth it to fool with the smaller engines. You’ll never really be sure what kind of returns you’ll get until you do register with them. So on this one we’re stressing that you should take a closer look at the smaller engines before spending too much time on them. Perhaps the prevailing opinion and experience indicates that for the time required, the three major search engines gives them what they need in terms of traffic volume.
Last but not the least; remember that it’s a myth that your website hits are actual measure of your success. When you’re trying to troubleshoot a conversion problem, yet you see all that traffic; then you will have to determine if the traffic is targeted correctly, or you’re using the right keywords. Tons of hits (traffic) but no sales will necessitate some rethinking about your keywords, traffic source, even your market. The two most immediate and critical areas for concern are keywords/phrases and traffic source because either one will sink you.
All in all, there are plenty of internet marketing myths out there, but they can easily be dispelled with a minimal amount of researching. If you want to do things correctly, then you must stay away from these and other internet marketing myths.