Salon owners are now understanding that Hair Salon Marketing on the Internet is the way forward in 2011.
There are many different marketing strategies, and the internet is just one of the platforms that is available. However, recent history and trends clearly show that the Internet is the most powerful advertising and marketing platform in the world.
If done properly, Hair Salon Marketing on the Internet will bring your salon more clients than any other form of marketing.
How does one begin Hair Salon Marketing on the Internet?
The first step is to find out what your product and service is. In internet terms, this means what would an average person type in to search for your product and service. Would it be, hairdressing salon in Broadbeach (or whatever suburb you are in)? Would it be hair salon? Marketing on the Internet needs you to research where your qualified leads are hanging out. These words are called Keywords or Keyword Phrases. Good research will identify exactly what words your prospects are typing in to Google, it will also identify the number of people searching those words every month. This data allows you to then select which phrases you wish to start marketing for.
Now that you have your keyword phrases selected, you will need a Business Marketing Website. Notice I didn’t just say you need a Website, you need a Business Marketing Website. There is a HUGE difference. For you to achieve the best results for your Hair Salon Marketing on the internet, your website has to be optimized for the Search Engines. It also has to have several vital components that will engage your visitors and encourage them to become a client or a Lead in to your Database.
Don’t get fooled by others who think that a big flash website is going to do the business for you. That is so far from the truth it’s not funny. Flash is not cash when it comes to websites. You need a simple Website that encourages your visitor to do what you want them to do, that is make a purchase or become a Lead or client.
The content for your Business Marketing Website needs to show your visitor what value you give them and why they should do business with you instead of someone else. Your content needs to be so engaging that it keeps your visitor on your website. In internet terms, you have around 7 seconds to keep your visitor on your site. If your content is not engaging enough you will lose your visitor.
Now that we have completed your Business Marketing Website, you will need to have it marketed so that it shows up on the Front Page of Google for the Keyword Phrases that you selected earlier. These are the keyword phrases where your hungry market hang out, so it pays to have your website show up directly in front of them.
Hair Salon Marketing on the Internet involves using different strategies to get your Business Marketing Website highly ranked. Some of the strategies include Social Bookmarking, Directory Submissions, Search Engine Submissions, Article Marketing, Video Marketing and a number of others. A clear marketing campaign will use most of the strategies combined with quality content and the right timing in all of the submissions. If done properly, you will have Front Page positioning on all of your Keyword Phrases.
The right positioning with the right Website content will bring you more qualified Leads than any other form of marketing.
If you are not experienced in Hair Salon Marketing on the internet, there are a number of options that you have available. You can either do everything yourself, you can outsource and have someone else do it for you, or you can do a combination of both. We suggest using a good Internet Marketing Consultant rather than a Web designer. The importance of that is you will get everything done correctly from the start and you will only be working with one person. This saves you a lot in time and money.