When it comes to increasing profits, or at least exposing what marketing channels do so, there’s no such thing as a conversation on this subject that doesn’t mention and praise email marketing. This oldie but goodie is responsible for some of the highest conversion rates of any form of marketing today. Whether you’re looking to increase brand, product, or service exposure, there is perhaps no better way to do so then with the use of emails and email autoresponders. Below is a list of just some of the benefits associated with these marketing techniques.
Benefits of Email Marketing
Studies show that the average consumer needs to be exposed to an offer at least 7 times. The problem is, most consumers usually won’t seek out an offer from the same source more than once. This is where email marketing comes in.
Besides that though, email marketing is highly cost effective; not only is it inexpensive to market to consumers, but it actually has an over 40-1 ROI. Simply put, for everyone $1 invested in email marketing an average of over $40 is returned.
Beyond that still, emails have one of the highest conversion rates of any form of marketing, largely due to the ability to expose an offer over 7 times, which actually leads us into the next major benefit of emails…
…they help build trust and loyalty amongst the audiences being targeted, therefore, the likelihood of repeat sales is increased, hence one of the reasons this marketing channel has such a high conversion rate. This trust and loyalty also adds to the possibility of consumers passing these newsletters, e-courses, alerts, etc. on to their family and friends.
Furthermore, emails can also be integrated into most every other form of marketing today. Whether you’re blogging, social networking, mobile marketing, etc. emails can be tied into your strategies and continuously provide exposure to the brands, products, and services you’re offering.
And last, but definitely not least, email marketing can be almost entirely automated and tracked analytically. Through the use of a quality email autoresponder, almost all effort needed to deliver your content to your audience can be done while you sleep-after you initially configure the autoresponder to do so, of course.
How do I automate my email marketing efforts?
All you need is a top-notch autoresponder service and little bit of time initially to configure it. I use Infusionsoft for all my email marketing needs; it’s one of the only services that delivers time after time. A service like Infusionsoft offers marketers not only the ability to send emails to an audience, but it also provides great analytics and customer service as well.
This award-winning leader in marketing automation software offers some of the best features in the industry.
online and offline marketing tools
track ads and marketing expenses
generate and automatically capture leads
execute multi-step drip sequences or campaigns with both online and offline components
send batch emails and track open-rates
automatically segment your prospect and customer lists
perform event marketing
easily execute elaborate follow-up sequences and campaigns
and much more