Are you looking to learn about Internet marketing for your MLM business? If you have been taught and have been trying to build your business tapping only into your “warm market,” then that is no surprise. Bottom line: it’s time to ditch the “warm market” approach.
So why Internet marketing for MLM instead of the traditional approach taught to virtually every new network marketer? Well, if you are like most people who join a network marketing (MLM) business, you were probably told that in order to build your downline you need to do a few things: (1) buy a lot of product samples, business cards, company websites, brochures, DVDs and other promotional material, (2) create your “list of 100” — which is a list of your friends, family and neighbors which is also called your “warm market,” and (3) approach your warm market and promote the good business opportunity your company offers.
If you’re like most people who join a network marketing (MLM) business, you also probably determined that this “warm market” system was not putting nearly as many people (if any at all) into your downline, and was COSTING you a fair amount of money. You also probably determined that it is taking a lot longer than you thought it would for your business to grow and for you to start making money. All of this in total is what likely led you to wonder about Internet marketing for your MLM business.
There are numerous reasons why you really want to incorporate Internet marketing for your MLM business, but there are a couple of hugely significant ones.
First, think about just the basic mathematics of using your warm market versus using Internet marketing for your MLM business. You are only one person, and your warm market is only so big. Those are two very significant limits on your business right there.
In terms of the number of leads you can generate, your warm market — even if it is gigantic by warm market standards — is a finite and limited number of people. At some point you will run out of leads. That is the death knell for any network marketing business. When you utilize Internet marketing for your MLM business, you will NEVER run out of leads for your business. Period. This alone is enough to make it a far superior mechanism to the “warm market” approach.
In terms of the number of leads you can generate in any given day, you are also limited when you are doing the “body to body” “face to face” approach. Even if you are the fastest human being on the planet, you can physically only speak with a certain number of people per day. Incorporating Internet marketing for your MLM business allows you (via an autoresponder) to communicate with an unlimited number of people every single day.
Second, using Internet marketing for your MLM business allows you to have prospects chasing you (instead of you bugging and convincing people who have no interest in what you’ve got). Besides the fact that this is an eminently more pleasant dynamic for you, it is also a much more effective one.
Why? Well think about it. If you use Internet marketing for your MLM business, that means that you can TARGET (and ultimately only be communicating with) people who are already looking for what you got! In the process of targeting this audience, you will also be able to position yourself (and not your company or your upline) as the expert, which is a huge factor in building your business.
Using Internet marketing for your MLM business not only is much more effective than the warm market system you have likely been taught, but it also gives you the capability to build your business at a MUCH faster pace (so that you can build your business up in months rather than years). Can you think of a better reason to ditch your warm market approach?
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