This article is to inform you of the importance of having an Internet Marketing Mentor. An internet marketing mentor is crucial for internet marketers who are struggling, barely making money or altogether failing at internet marketing. Here’s the story:

You’ve decided to take a leap into Internet Marketing. You’ve decided that a home based business will be ideal. What better than an Internet business… more specifically, Internet Marketing. It gives you accessibility to your kids, their activities, no commute, you’ll save a fortune on gas, no moody boss, no expensive wardrobe, if the weather is bad… no big deal, you’ll be working at home in your pajamas! How hard can it be anyway, all I need is a computer and some products right? Besides, it seems like everyone is doing it and making mega bucks! Sounds perfect right? So you get right on it.

You’ve gone online searching for “how to start a Internet Marketing business”. You come up with a massive amount of information. There are so many options and products to choose from. Where do you begin? You’ve taken some online training here and there and even purchased some affiliate marketing products to market. Now what? You mean there’s more to this? No one told you there is a vast array of marketing strategies you had to learn. So again, you go online and purchase software teaching you a few marketing strategies and quick turnkey solutions which as a novice you can’t tell that half the stuff is junk and outdated. To add to it, your email is getting bombarded with spam emails for the next great internet marketing product & turnkey solutions that will get you that $1000 a day income. Against your better judgment you give it one last go on the hopes that this may be the one that will be that golden nugget… only to realize it’s just another bogus solution.

A few months and hundreds (maybe thousands) of dollars later you haven’t made a dime. Even if you have made some money, you haven’t broken even with what you’ve spent so far and realize something is wrong here. It makes you want to give up, cut your losses and just walk away. But you don’t. At this point, you’ve invested so much time and effort and you’re barely hanging on by a thread of hope… why? because despite your experiences you know that money is being made out there, lots of it! It’s being made by other people pursuing your same dreams.. Sounds familiar?

It seems that starting an internet marketing business isn’t as simple as we thought. Like many others, we jump into it grossly unprepared. The intention was never to set ourselves up to fail or to be considered a “fly by night” business. Like many, we under-estimated what it really takes to put ourselves in the position to be a successful entrepreneur. At the onset we have been oblivious to how crucial it is to be knowledgeable, skillful and PREPARED when it comes to internet marketing. This is where the expertise of an internet marketing mentor is vital.

Top 3 Reasons you need an Internet Marketing Mentor

1. There are many different marketing strategies available to help target your audience. Choosing the right strategy angle will make all the difference and ensure you are reaching the customers who NEED what you are selling. If you go about this the wrong way you would have already set yourself up for failure. You would have wasted a lot of time and effort chasing a deaf audience that has no interest in what you are trying to sell. Internet marketing failure is usually not about the product but how you go about the marketing. Internet Marketing Mentors are usually very skillful in this approach and will ensure you fine tune your marketing strategy to help you develop a laser focus angle on your audience giving them what they want and need.

2. More often as a Marketing Entrepreneur you may get discouraged when things aren’t happening the way they should within the time it should. For example, leads may not be coming in fast enough and if they are then a good percentage of them may be useless. Better yet, the distraction of LIFE can get us off our path of success and we lose focus of the big picture. Your Marketing Mentor will keep you focused on your goals and remind you of why you started this journey. Remember, they have been where you are going and have overcome challenges you will face. They have valuable insight on the distractions that can kill your dreams of success.

3. Keywords, keywords, keywords! Have you heard it enough? Frankly, internet marketing should be called “Keyword Marketing” because at the end of the day that is what matters most and what will drive your success. Marketing Mentors knows how vital keyword research is and that is the bloodline of internet marketing. It is their bread and butter and that’s what I mean when I say they can help you with the “angle” of connecting with your audience because it is all about keyword research. If you have not mastered the art of keyword research or not familiar with the process and strategy of keyword research then point made. There is a desperate need for help or FAIL!

Since discovering the value of an Internet Marketing Mentor, I realized it’s not common that one will drop in your lap (a good one anyway). It is known that a lot of wannabee internet marketing mentors prey on the Google searchers and haven’t been in the business for more than a year. As it’s critical to have a mentor who is an “expert” in his field (six figures plus) it is also critical not to get involved with ones that are fake and useless. Unfortunately, they are very well disguised in the field and if you can’t decipher between the two it can be detrimental to your business.

There is a solution to avoiding these mistakes and partnering with a mentor that will help you take your business off the ground and to the next level.

Think for a moment of your business and how far you’ve come on your own…If you feel you haven’t gotten very far it’s not your fault. You were doing everything you thought you should be doing. The good thing about trial and error is it gives us the opportunity to learn from our mistakes.The good news is this doesn’t have to be “The End” to your story of success.