Now a days, Costs of Marketing is more effective investment considering other business investments made for effective returns within specific time limits. Therefore, Internet Marketing/Web Promotion is considered as one of the most attractive options since it yields great economic returns with the top-notch results as expected.
Important Pillars of Internet Marketing:
(1) Search Engine Marketing:
The search engine marketing is a bunch of services for Web/Internet Marketing making the website popular by registering the same with the most leading search engines and by such, converting the responses to the respective website. With over a billion of web pages, the attention to specific point/idea is not a child’s play but a crucial tactics. Under the present scenario of the Internet, the help of specialized professionals gets a website succeed. It is observed that only the affordable Search Engine Positioning Professionals can get the top rankings and deserving traffic to any website. Now, it is important to create and develop a complete website with innovative search engine marketing strategy and building viewers’ trust and loyalty to find out affordable online advertising opportunities.
(2) E-Mail Marketing:
E-mail Marketing is another path to generate desired huge leads for a product/service. Any email marketing campaign should be equipped with an easy to create, send, and track-based permission from reliable ISPs. A successful and affordable e-mail marketing solution requires a top-tiered establishment of relationship with major ISPs having the best maximum deliverability ratings. A E-mail Marketing Campaign must consist advanced reporting system, message scheduling, the ability to create unlimited interest groups, bounce-back handling, an auto responder, list segmentation, surveying, subscription management and an array of easy to use newsletter templates among many other major industry-standard features.
(3) Link popularity A Simple Web Promotion:
Developing and maintaining high quality links to a web site on another website is also considered more essential for the success of any business giant. As a positive side effect of this, the benefits from increased search engine traffic resulting good incoming links may be obtained. Almost all-major search engines rank web pages based on the number and the quality of links that point to any particular web site (link popularity). Google uses link popularity as an important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi and others also use link popularity in their formulas. “Company” with highly qualified experts in the field can help one to achieve the desired goal. Reciprocal links to another web site compel the visitors to return to the specific web site, and it enables the web site to get targeted traffic from links on other web sites.
(4) Internet Marketing with Blog:
According to Pyra Labs Blogger, “A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what’s new page or a journal.” The term is actually weblogs coined by Jorn Barger in 1997.
The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet as an ideal tool for marketing has exploded from a few thousand to an estimated half a million.
(5)Social Media Marketing:
It is no surprise that in a recent study, it was shown that nonprofit organizations have been setting the pace for the use of social media in marketing since 2007. Why? It’s easy. Social media is a cost-effective option for Nonprofit organizations to market themselves without needing an exorbitant amount of funding.
An updated study showed that even today 89% of charitable organizations are using some form of social media in their marketing. This includes the use of blogging, podcasting, message boards, social networking, video blogging and wikis. If this research isn’t enough to convince you that social media is a viable tool for your nonprofit organization, consider that 45% of these organizations stated that social media played a very important role in their fundraising strategy.
(6) XML/RSS Thru Internet Marketing:
Since the consumers of the product/service have more active control over it, they usually prefer messaging the content of the product they consume. RSS aid the active, real-time and automated filtering of an ever-growing supply of content. Though RSS is yet in its infancy, the velocity of its adoption confirms that it is one of the most important media developments in recent years. In fact, it is a new gateway to publish and distribute the contents i.e. news, headlines, newsletters, articles etc. being a Web content syndication format. An RSS file is written in a simple language called XML like HTML. An XML file contains the information (Title, Description and Link URL) that receives the audience through a RSS reader.