Recent technological advancements in the telecommunications industry has dramatically affected online marketing techniques, As a result the, marketers can engage and connect their audience with their campaigns more effectively. Today, a number of firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisement to online marketing. Modern Web Marketing technologies help marketers to shape consumer attitudes and feelings towards specific products and services. Various advantages of e-marketing over traditional marketing are listed below,

1) List Building:

One of the most responsive and primary sources of traffic that you should definitely try to reap is natural search engine traffic. Online marketing methods and strategies help businesses not only to direct traffic to their website but also you can use different tactics to generate your visitors email addresses and develop an effective list of leads for your business. List building and online marketing go hand in hand and this factor is so crucial that we have spent the rest of this text understanding the importance of list building and the role of internet marketing to optimize potential list building.

2) Cost Effectiveness:

Internet marketing is a medium of mass communication; hence it is relatively an inexpensive source when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience as compared to traditional marketing mediums.

3) Interactivity:

The interactive nature of online medium allows the prospective consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of generate results quickly. Also you can generate customers’ feedbacks and comments that will help you analyze your customer’s needs and improve your strategies.

4) Easily Traceable Results:

Almost all aspects of an Internet marketing campaign can be traced, measured, and tested. So web marketers enjoy the advantage of measuring statistics easily and inexpensively. Using variety of methods like, pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.

5) Greater Sense of Accountability:

As discussed above the results of campaigns can be measured and tracked immediately, Internet marketing can provide a greater sense of accountability to marketers. Marketers can determine which offerings, services and techniques are more appealing to its audience, which cannot be that quickly and that effectively through traditional forms of offline marketing.

6) Limitations OF Internet Marketing

One of the crucial limitations of online marketing from a buyer’s perspective is the inability of shoppers to touch, smell, taste or “try on” goods before making an online purchase. This is the reason why companies usually offer liberal return policies in order to improve sales online.