Marketing is not an easy task, and it’s not supposed to be. Everyone should like marketing. Why? Because marketing is a machine towards building a great business, and it can also be self fulfilling as time goes by. Everyone who has, or is thinking about opening a business should take marketing seriously. If you do not take marketing seriously, then you will go broke. There are many different ways to market. Some examples are: TV, social media, videos, articles, etc. I suggest trying all of the ways and see which one works for you. I wouldn’t stick to one way though. Mix it up and you will see, in the end it will pay off.
Marketing should not feel like an every day thing you do, such as getting dressed and brushing you teeth. It should challenge you in new ways every single day. If marketing does not feel challenging, then you are not doing it right. Do not think that just tweeting, posting on Facebook, etc. is enough to get people’s attention. Marketing is way more than that. People want to trust someone they do business with. You have to go more in depth with marketing. Show your potential customers who you are. Show them your vision. Allow them to get to know you and what you are about. Brand yourself.
Marketing is the act of expressing oneself. So, tell people who you are and what you feel. Crate great content that attracts people to you. Let me put it this way: become a people magnet. Marketing for a business is like clothing for a human being. It gives people a first impression on what to expect from doing business with you. While marketing, you should ask yourself the following questions: Who are you? What do you stand for? What value do you bring to the table? How do you stand out? What makes you great? When answering these questions, you should be enthusiastic about it. Because, if you are not sold on your business, and you are not enthusiastic about it, then how do you think other people perceive it?
Don’t just promote your business. Market it as if you are running for president. Start campaigning for your business. Touch people’s feelings with you marketing. Promoting lasts only as long as you promote. A campaign lasts forever. To start a campaign, get out a sheet of paper and write down a plan of what you will do each day, or each week, or each month in order to market your business. So, just plan out your marketing strategies. Come up with massages to communicate to your potential customers or business partners each day, or each week, or each month (the way you planned it before). After that, release those massages each day, or each week, or each month. Take it step by step and never, ever quit. This will be sure to keep you busy as well as fulfill your marketing efforts.
Lastly, I want to point out that “marketing is leadership”. Leadership means enacting people to act on something. Have you ever played “follow the leader” as a kid? Well, that is how it is in business. If you are a leader, people will follow you. Marketing is the vehicle to become a leader. So, market every day and never quit.