The decision to continue with marketing efforts during a recession can be a very difficult one for most individuals and small businesses, mainly due to the fact that money can be tight and times uncertain.
Because the science of measuring the return on investment of the marketing budget is sometimes not very exact, there is usually a temptation to cut down on the amount of money spent on marketing in a recession. There are however a few important points to remember when making decisions about marketing in a recession
Do Not Stop Marketing
Organizations and individuals that continue their efforts at marketing in a recession will be the ones that will be better placed for immense growth once the recovery begins. In addition to that, some will actually see growth during the difficult times, depending on what they have to offer, and the effectiveness of their marketing efforts. It is therefore of utmost importance not to stop promoting your business when the business environment is difficult, as it is during a recession.
During a recession, it is more important than ever to maximize the efficiency of your marketing budget, so as to get the most return on your investment. This can best be achieved by focusing your efforts on the most effective marketing methods.
The internet has opened up marketing opportunities that did not exist a few years ago. Today there are several methods that companies and individuals can use for cost effective marketing that attracts the most qualified prospects. Some of the ways are as follows:
Article Marketing
This is a method that allows you position yourself as an expert in your field in the eyes of your prospects and customers when they go searching, using the keywords related to you what you have to offer. Writing quality content and posting it to article directories is a sure way of positioning yourself as an expert in the eyes of your potential customers.
Video Marketing
The internet in general and search engines in particular love multimedia content. They allow your website rank high in the search results for people looking for what you have to offer. They also help position you as an expert, especially if you deliver the content in an authoritative manner, leaving your audience with no doubt about your expertise on the subject matter. Be sure to syndicate your videos all over the internet using any of the available tools for that purpose, such as tube mogul.
Blogging
Again, it all about content. You want to have a blog where you consistently update your followers with information and give valuable information regarding your area of expertise. Key to your blogging success is your ability to captivate and interest your audience, and keep them coming back.
Social Media Marketing
Social media has exploded in the last year or so, and it has become a mainstream form of marketing. It is not uncommon to see mainstream companies including links to their social media sites in their mainstream advertizing. This is because social media marketing is an extremely effective marketing tool and it works when done properly.
It may all feel a bit intimidating once you start utilizing these unfamiliar marketing techniques, but with time the results will make the efforts worth it. Here are some ides you will find useful, not only when you start, but even when you have made it a part of your method of operation.
Outsource your marketing efforts
There are several options that exist today to outsource your marketing efforts. For small businesses and individuals operating their own enterprise, the best options may be to look for organizations that specialize in Internet marketing and social media management. They typically are able to come up with tailored solutions, specific to your own needs, sometimes working with a result based compensation program.
Other places you can find on off experts are odesk.com and elance.com
Join a community of peers.
For people who prefer a hands on approach, one of the best way to learn the most effective and modern ways for marketing in a recession is joining a community of like minded individuals, who are willing to share their tips and tricks for marketing success. There are several of such communities in existence today, and a search on the internet will usually lead you in the right direction. My advice before pitching your tent with any such community would be to do your due diligence and make sure you perform adequate research. If you are able to get a sneak peek at what they are all about before joining, you will be in a better position to make a good decision.
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