Search engine optimization or SEO is an aspect of the organic online marketing approach to generate traffic to your website or blog and increase your search engine page ranking. Marketing online organically is a social strategy that requires word of mouth and social media referrals.

Organic marketing is the most cost effective form of advertising online and is growing at an exponential rate. An online marketer can properly utilize the organic marketing approach and drive necessary traffic to rank their sites on the top search engines and ranking sites.

I am not saying that SEO is not critical, I am just saying it is not the only thing. As an online marketer, having a site that is properly constructed, organized, tagged with proper keywords and provide valuable, relevant content. There are many other factors involved, but that is not the focus of this article. SEO is only one step in a much larger process I call organic online marketing.

Traffic is the key to any online marketing strategy and organic marketing is what drives traffic today. As social media grows, it continues to influence how and where marketing budgets are being distributed. Approximately only 10% of Google search results that are clicked on are the paid advertisements.

Also, consumer reviews are over 11 times more effective because they are more trusted. Consumers are more likely to believe a third party than manufacturers’ claims. Think from your perspective. If you hear a company saying you will make $1000 per month, do you believe them or, do you believe the person using the product that shows you proof of their income?

Of the 90% that click on the organic results, 46% will click on the first organic result listed. As an online marketing professional, we see that where we rank and how high we rank drives our sales. So what drives our rank and rating? Traffic! So what drives traffic if paid advertising is only 10% effective on the web? Social media.

Utilizing social media will bring the traffic and offering value rich content will keep it there. Organic online marketing is more than just search engine optimization. It is solving your prospect’s problem in a way that is non-invasive, allowing your prospect to “shop” in a safe, nearly anonymous environment. Once they perceive value, they will inquire more about your product or even subscribe to your RSS (really simple syndication) feeds.

So, yes having a fully optimized site is important, but it is not the whole strategy. For example, I am building my online organic marketing strategy and it includes a blog that I write articles for and I am tweaking for proper SEO (which is a bloody science!). But, I also post my articles to a variety of sites and blogs with backlinks to promote the article and ultimately my site. I also work within forums, free classified sites and social media such as Twitter, Facebook and Google+ (which is still in Beta at the time I am writing this article).

True organic marketing does not stop at SEO, it incorporates all forms of online media because bridging from your lovely optimized site is the only thing that will bring the traffic that is required to improve your page rank. Without traffic, all the SEO in the world will not help you. So as you build the bridges and raise awareness of the solution you provide to give people the reward they are looking for, the traffic will come and your laser-focused content will do the selling for you.

With the “social” aspect of the internet, word-of-mouth will bring new traffic. As people Tweet about your solution, post comments about or “Like” your Fanpage, more traffic will come and your page ranking and Alexa rating will increase. There are other tricks to increasing your ranking, but the true way to rank is to drive traffic and as an online marketing professional, if you are a blogger of recipes, a retailer of sports equipment on a network marketer distributing supplements, you must be aware of online social etiquette to be successful.

As competition increases on the internet, it is imperative that marketers do not overlook the full scope of online marketing and forget social media is key. Search engine optimization is an important part of the organic online marketing approach, but marketing online has become a social strategy that is cost effective and growing rapidly. An online marketing professional must implement an organic marketing approach to drive the necessary traffic to rank their sites on the top search engines and ranking sites.