It’s not a secret that network marketing has been around a long time, and it’s also not a secret that most of all the people who have taken the plunge into it have failed. So let’s take a look at why they fail and what you can do so that you aren’t one of the negative statistics.
Most newbie networkers fail because of poor marketing tactics. Most MLMs are still using the old network marketing techniques of cold calling warm markets on the phone and getting them into hotel conference rooms presentations, where promoters try to get them all worked up. Let’s face it, most people don’t like these kinds of marketing methods, and even you don’t like doing it. It even causes a lot of people to start using the words pyramid marketing and MLM scam. You’ve heard it all before. Is that what you want to be associated with?
Most people aren’t into networkers shoving a multilevel business in their face, yet that’s how we get it nowadays. The bottom line is, you don’t want to be one of those people, trying to recruit people who don’t know you. To them your offer looks just like all the other hype they hear about.
While it certainly is possible to still do it the old way, most people doing their MLM prospecting are going to run out of prospects long before they recruit enough people into their business to be successful. That doesn’t match up well with what it takes to be an MLM success, which is accomplished with successful MLM sponsoring and building a downline. Yes, it is true there are MLM leaders that talk about their business opportunity to everyone they meet, but the average networker will fail if that’s how they are trained to build their multilevel business.
In today’s world, people go online first to find information on MLMs they might be considering getting involved in, and that’s why it’s essential that you generate free leads online. Problem is, with millions of others online promoting and vying for top ranking on the search engines, how can you set yourself apart from the masses? More important, after you do manage to get prospects to notice you, how do you get them to join your business?
Even in network marketing today it’s true that to be an MLM success one does have to speak to most of their prospects at some point, but it doesn’t have to be with old-fashioned marketing techniques. And probably far more important, you shouldn’t have to be speaking to people just to get prospects.
So how can you make yourself different? It’s simple, and you begin by adopting more modern marketing methods. Here are some MLM tips that will help you to start bringing prospects to you instead of you having to chase them. And the best part is, they will be highly qualified free leads that are already interested in what you have to say.
First thing is you have to stop being a salesman. Stop trying to sell people on your product or your business. Don’t even bring up your primary business. Start by offering value to people. Give them ideas that help them grow their own business. Offer people solutions to their problems. And you don’t have to be charging them either. Point them to tools that will make marketing easier. Give them access to free training so they can learn how to be an expert and increase their profits.
When you stop selling to people and start solving their problems, you will be building relationships and trust. You will be branded as an expert or authority in marketing methods and when people come to you, they will be interested in what you have to say. After that relationship has been built, then the subject of your primary network marketing business can be broached, and then you will be more certain to get a recruit into your business because those prospects will trust what you have to say.
And even if you don’t get a prospect to join your business, you can often still get a residual cashflow going from affiliate marketing some of the tools and services that you’ve recommended to them. Just make sure that what you are recommending is something that is going to solve their problems as you will certainly not want to destroy the relationships you’ve built.
This form of relationship marketing, though not new, is oddly enough not practiced by a majority of those who market on the internet. Common sense would say why do you want to chase people to find prospects when interested people can be contacting you? Attraction marketing is one of the most prosperous marketing techniques on the internet.