In today’s global market, it is an understatement to say there is a shift in search engine marketing management techniques. One way businesses are learning more about online marketing is through social media marketing training put on by a Certified Inbound Marketing Consultant.

There has been a dramatic shake up that has turned old methods ineffective, and created new online strategic strategies to increase online visibility and lead generation help. It’s really quite simple, it’s a difference between inbound and outbound marketing. Two different sides of the same coin, bring customers in. The subtle discrepancies exist in how you plan on getting them; go out and get the customers, or let the customers go out and find you. The advantages of inbound marketing are plentiful, and reasons for the adaptation of near exclusive inbound marketing techniques are more than convincing. I have listed just a few below:

The Conceptual Flaw of Outbound Marketing -the real flaw with outbound marketing is the accepted but nonetheless discouraging lower conversion rates. Companies know that when sending out marketing messages through commercials, billboards, or advertisements, they are only going to hit home with a few people. But still, they invest as much money as exposure they are given, and thus so much of that money goes to waste. It’s like trying desperately to find a needle in a haystack, but realizing you’re wasting too much money on hay.

Intent-based Advertisement Models – because of companies like Google and Facebook, your marketing department can stop buying hay, and start buying needles direct-proverbially speaking of course. These advertisement models allow companies to pay for traffic, as opposed to simply exposure. For every click on their website, they pay pennies in advertisements. This means that instead of dishing out loads of dough on gambles, they can focus money only on real potential clients or customers. This one aspect of inbound marketing is usually enough to turn a few heads-that is, if handled correctly.

All things considered, it is clear to see how inbound marketing is soon to completely trump outbound marketing. While outbound marketing is still in frequent use, and is not exactly primitive, it simply lacks the finesse and muscle to last as the internet evolves and brings customers to companies, as opposed to the other way around.

If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social media marketing strategies.

Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?