My suggestion is to learn internet marketing combined with network marketing. You may have heard of a concept called the marketing funnel. Basically, a marketing funnel is an internet marketing system in which you progress your lead from an initial introduction to eventually purchasing your product, or joining your opportunity on the backend… also known as the end of the funnel.
The first, and most important step in the marketing funnel is to get some basic information from a visitor to your internet real estate. How do you do that? By having a report or product to give the individual something of value for free in exchange for their email address. Some may suggest that you get name and phone number also, but it’s been proven that the less info that is requested, the better the odds that the visitor will opt in. Once you have their information, the marketing process can begin. The initial offering can be a free or inexpensive information product, such as a “how to” ebook or a report on a specific topic. Your objective is to get the lead to the next stage of the funnel. The goal is to get the lead to make a purchase. Ideally, these should be products that you create; however, there are a number of affiliate products from very reputable individuals that can be marketed. At all times, you will want to provide your reader with a quality product. Remember, your goal is to establish and maintain a long term business relationship.
The next question becomes, “If I don’t have my own products, can I still have an effective internet marketing system?” My answer is this… Before you buy a product, you must have an idea of what it is that you want to accomplish. Some of the questions that you will want to answer are:
Do I want to do affiliate marketing alone?
Do I want to do network marketing?
Do I want to do a combination?
Do I want to do video marketing?
Do I want to do article marketing?
How do I want to go about building my list?
Each one of these decisions requires learning different, and in many cases, overlapping skill sets. Not only that, but there are a number of individuals who will be more than happy to teach you the latest internet marketing secrets… for a fee. However, the good news is that there is a great deal of free training available from many of these same internet marketing gurus. Their objective is to introduce you to some of the internet marketing basics with the free info, in hopes that you will be impressed enough with the free stuff that you will buy some of their other products. I feel this is the best way to go. This allows you to, not only get an idea of which person or persons fit your personal style, but it also gives you an idea of the requirements of the different marketing methods.
Learning the internet marketing basics and affiliate marketing strategies is critical in preparing to become an online marketing expert. Whether you want to build an internet marketing empire or whether you want to use internet marketing as a method of building your network marketing business, a good deal of study and much hard work is required. Once you pull the pieces together, you can have a rewarding career as an internet marketing guru.