In my 30 years as a holistic medical doctor and dealing with the most complicated and so-called unsolvable cases, I learned step-by-step how to market both myself as well as the products I developed over the years to help people help themselves.
When most people say “marketing”, they think of what I call “outer marketing.” Outer marketing is everything you do in the three-dimensional world, such as advertisements, brochures, PR, etc.
But real marketing-spiritual marketing-is “inner marketing”. Inner marketing means being aligned with your product and being congruent in the belief that everyone-both you and your clients-deserves abundance. In this way, you can easily visualize and send out your “marketing” message into the Universe.
The secret of holistic success lies in the mastery of this art of inner marketing by understanding with clarity what need you are fulfilling for humanity, and how your service improves the quality of people. How can you develop that understanding?
It all begins with YOU.
Self-discovery is the first step of inner marketing, which means becoming one (congruent) with your message and product. To achieve this, it is necessary to create your vision and message from your heart not your head. Here are the practical steps:
Know your values
Know your unmet needs
Invest in your personal growth
Make integrity your guiding principle
Speak your audience language and fine tune your message
Create a platform and a following
At each one of the above steps, holding the true wellbeing of others at heart, ask yourself:
What do I want for people?
What do they need in this regard?
How will I support them in fulfilling this need?
Is this support aligned with my values?
Actually, the best way of marketing is not marketing at all!
Rather, it is by providing a service to humankind and to build a community that loves your products, and whom you reward with good information and education so they keep growing. And these days, with the rise of social media, it is every increasingly important to let your audience (i.e., your past, current and potential clients) give you feedback and help you discover their needs and desires. As your community grows, identify people who would be good spokespersons for your products, who are willing to share their passion with your other clients. They need to be authentic and sincere. Then, watch you business grow.
Once your “outer marketing” and “inner marketing” are aligned and congruent, success will follow naturally, and abundance will flow both in your life and in the lives of your clients.
Roy Martina is a world-renowned holistic medical doctor specialising in health coaching and personal development with more than 30 years of experience working with ‘incurable cases’ and researching the best way to help people cure themselves. He is a trainer, speaker, developer of a range of comprehensive therapies, and a bestselling author with more than 40 self-help books, CDs and DVDs, including his international bestselling book Emotional Balance: The Path to Inner Peace and Harmony. He has worked with many celebrities and coached world-class athletes. Roy Martina’s mission is to help as many people as possible by providing them with practical tools for self-healing and personal development and the knowledge of how to enhance the quality of their lives. He teaches in more than 14 countries and also trains trainers in his unique system of awareness he calls the ‘Omega Way of Life’. Find out about Roy’s products, services and upcoming classes at
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