Did you know that the Hindi language has over 300 million native speakers, making it the fourth most spoken language in the world? In addition to that, there are over 400 million people who speak at least some Hindi, meaning that the number of Indian consumers who have the potential to see your advertisements increases dramatically when you translate your marketing materials into Hindi. However, some businesses fail to grasp this fact and instead force themselves to try and market their services in English because they don’t understand that most Indians simply aren’t comfortable enough with English to read an entire article Hindi 18 News or watch an entire video without getting confused.
Impact of technology
In recent years, there has been a huge shift towards consuming media online. Over time, consumers have become comfortable reading articles, watching videos, and listening to audio content on their computers and smartphones. As technology has advanced, it has become increasingly easier for journalists to create rich multimedia content that is attractive to audiences. In India especially—where internet penetration is relatively low compared to other countries—most people access news through websites or mobile apps rather than newspapers. This means that Indian media companies (both digital-first upstarts as well as legacy newspapers) can use multimedia content like infographics or video reports to get more eyeballs on their stories than ever before. And consumers seem very responsive!
Impact on traditional media
The local language news revolution may be having an impact on traditional media outlets. There’s been a steady decline of television viewership over recent years, attributed to increasing internet usage, with as many as 3 million people abandoning their TVs every month. However, while people might not be watching traditional TV news, they are still reading newspapers – that’s been a key part of why websites such as Google News India have done so well. Almost 2 out of every 3 English newspaper readers accessed their daily reads via news aggregators like Google instead of going directly to paper sites or apps. In comparison, less than 1 out of every 10 Hindi newspaper readers did so.
Impact on society
The growing affluence of many urban Indian households is producing a trend towards a greater focus on family time at home, according to a recent survey conducted by AVG. The survey shows that after work hours, people prefer to spend time with their families rather than in front of computers or televisions. This is great news for readers of Hindi newspapers like Dainik Jagran and Amar Ujala, who see a surge in circulation numbers every day. In fact, many companies offer loyalty discounts to office employees who choose to buy these papers as an alternative entertainment source while they unwind at home instead of tuning into cable news channels or checking out online news sites from foreign countries.
Ways to profit from it
(1) Tell a compelling story that helps your readers to understand why it’s important to them (2) Make sure you have great data (3) Put it out there; be clear about your opinion on where you think things are going. People will call out BS more quickly than they did five years ago. So, don’t spin data, just provide context and let people decide for themselves. Just make sure you’re telling a story that’s relevant today . . . not one written last year. Give people an answer for how things might change over time – not just today, but tomorrow as well. And tell people what they can do about it now…rather than focusing solely on what will happen later.
