Internet marketing has become a strong advertising and promotional tool for companies as it has became more prominent in everyday life. This form of marketing is also called digital marketing which means marketing over the digital medium. Internet marketing today has become an extremely important and strong medium of awareness as it enables companies to reach their specific target markets with extreme efficiency. In the conventional form of marketing, reaching the target market with a message is a tough thing to do, however e-marketing favors people and companies in a number of different ways. The first and the foremost step in any marketing campaign are to identify the target market. Since the Internet is a homogenous mixture of people, it is easier to reach more of the targeted audience in less amount of time. Conventional marketing is subjected to various limitations such as geographical boundaries, cultural differences, times etc; whereas marketing over the internet is safe from these limitations.

Ever since the inception of powerful marketing tools such as social media, internet marketing has gained immense importance in any company’s overall marketing campaign. Since marketing over the internet allows more direct customer interaction, feedback, and companies are able to engage more and more people to the marketing campaign, it has evolved as a very important marketing medium. Technological advancements have also helped a lot in case of marketing over the internet. Marketers now include different designs elements along with media aspects to make an advert more appealing for the customer. Gone are the days when you had to see simple text ads over the internet as today animation and flash aided by very strong creative concepts has helped companies advertise their products.

Ever since internet marketing gained so much appreciation not only among the experts but also customers, terms such as SEO and SEM have arrived on the scene. Both of these forms can be termed as the sub-branches of marketing over the internet. SEO or search engine optimization is the process of optimizing an ad or a product in a way that it gets most of the hits, and becomes top searches on any search engine. Companies literally fight for the top spot on search engines, as it increases the likelihood of a potential customer clicking them. There are various specialized firms that help other firms in going SEO. This business to business relationship has lately resulted in creating many new opportunities for people. SEM on the other hand is called search engine marketing, which again is a very important tool of marketing nowadays.

Today, no-one can underestimate the importance of internet marketing. This medium is one of the quickest medium to generate an immediate response for a marketing campaign. Internet marketing has also helped many companies and firms lower their advertising and marketing costs as the Internet is a free medium and it totally depends on how a person uses it. With efficient and creative use of the internet, companies are reaching new heights of success which would be extremely tough and costly to replicate if it came to using the conventional marketing methods.