Businesses today are realizing that they need to be on the Internet. They are hearing about the power of viral marketing and want to promote their products and services in hope to reach the masses. Some large companies around the world are attempting viral marketing campaigns in hope to explode on the Internet but have had no success. For a small company or a startup company you can tap into viral marketing for your business with the right marketing strategy. Here are some of the top ways of viral marketing for your business which are Free!
One of the most effective strategies for your business is article marketing. Article marketing establishes you as an expert in your field. You simply write quality content around a problem key word phrase that answers that problem statement. With the right keyword research of high traffic phrases mixed in with low competition websites you can rate high on the search engines. This content must be written with great value answering the problem statements leaving the reader wanting more information. Article marketing may be used in blogs, newsletters, press releases, and various articles posted in one of the article directories.
What makes article marketing one of the top ways of viral marketing for your business is that within each article either in the body of the article or a separate resource box you include a link to your website. By including this link as an anchor text the reader who desires more information will click your link and be directed to your website. As your prospects click through to your website make sure that the information on that page is consistent with what was written in article. All content must relate to one another to insure that you keep your reader’s interest.
Marketing by Social Media
Social Media has become one of the most common ways of communication on the Internet today. People all over the world are now staying in touch online through the numerous Social Sites available today. This form of communication allows everyone with like interests to keep in contact on a very casual and social level. Friends communicating with friends that helps builds relationships faster than ever before. Some of the large Social Sites are Facebook, Twitter and LinkedIn. With Social Media being world-wide this opens the door as one of the top ways of viral marketing as well. The most powerful form of marketing has always been friends referring friends and with Social Media it brings this idea to a new level.
Since Social Media is relational based you have to learn how to create your marketing campaigns with this in mind. Friends referring friends has always been out of a relationship sharing good news. With this in mind your efforts will be well rewarded.
Videos brings marketing to a full circle. In a video you can capture all the various senses with stories and testimonies of interest. With the same understanding of article marketing discussed above you can create a video. Many would rather watch a video than read an article and the good news is that you can do both with the same campaign. You have to have content for your video so it makes sense to write an article with the above guidelines then simply create a video. The most popular ways are reading your article in front of a camera or if you want to be even more creative you can create a slide show based on the article then read your article while viewing your slide show.
You will want to have a link to your website at the beginning of your description so they may click through for more information. You will also want to include your keywords on the tag line to insure proper SEO. With all the different video directories available today brings videos as being one of the top ways of viral marketing for your business today.
These techniques are what many of the large marketing firms use today to create high page rankings for the search engines. Now, you can take your marketing to the next level. Viral marketing is expanding and evolving daily so your success depends on you acting on what you know today.