Over 50 million mobile phones were sold the world over in the first quarter of 2010. This is an increase of 48.7 percent over the sales figures achieved in the first quarter of 2009!
Given the sales statistics of mobile phones over the past 5 years, this industry is growing at an alarming rate that averages out at 20 percent per year. With the advent of Short Messaging Services, or SMS, in 1992, marketing experts took their activity to a whole new level. Mobile marketing had become a reality to a whole new genre of marketing – mobile phone marketing. It literally took the mobile world by storm by the year 2004.
Needless to say, an advertisement can get the best results when placed in the hands of a potential customer. This is exactly what SMS marketers do. They have lists of tens of thousands of subscribers that will relate to a particular product or demographic location. They send out client’s advertisements to these highly targeted people. With a hit rate of over 10 percent through this highly targeted marketing strategy, the costs of mobile marketing can be easily overlooked – costs that are down-to-earth anyway.
Some of the industry giants such as, PEPSI, Toyota, Cosco, and IBM to name a few, resort to mobile marketing to reach out to prospective customers and individuals. They hire mobile marketing companies that advertise through radio, television and the print media as well as the Internet to build their subscriber base. They achieve this by asking people to SMS a particular code to a specific number in return for a chance to win a free gift. The respondents are then placed in a database of millions of potential customers.
When a company hires the mobile marketing firm to run an ad campaign for them, they are actually paying to have millions of people get their advertisement placed right in their hands. Internet marketing web sites use this service to get their ratings up and thus, get better paying advertisements for their site.
By sending out millions of short messages to subscribers offering some incentive to visit their site, these webmasters get their page rank up when recipients of their message visit the site.
Book publishers, such as the renowned Penguin Books are known to make use of this far-reaching service when a new book is launched. People who have subscribed to publication news and promotions instantly receive a short message when a new book is on the stands. This amounts to hundreds of thousands of people being made aware of new publications, leading to tens of thousands of books being sold within days! Surely, a faster and more effective way to reach out to millions of people at the click of a button does not exist!
A typical mobile marketing campaign can cost as little as 500 USD to as much as 10,000 USD, or more. But, given that your message will be placed in the hands of millions of prospective customers, out of which a conversion of 2 percent is almost guaranteed, the costs of even repeated mobile marketing campaigns are minuscule in comparison.go2tr