Oh…the online marketing funnel – it’s a conundrum for many people. What is it really, why do you need it and how do you do it?! Before I go into the top 5 reasons you need one, we first have to explain what it is for those of you who aren’t quite sure!
An online marketing funnel is basically a way for you to put all your online marketing efforts into a proven system that funnels the masses into a prospect or lead, and then eventually a paying customer or even team member. By using a funnel system correctly, you are leveraging the internet so by the time you talk to a lead, they are extremely interested in what you have to say!
How would your business and your day change if you only spent time on the phone with people who were happy that you called them? It would be a life changer wouldn’t it!
Here’s the top 5 reasons you need an online marketing funnel:
1.Branding: Your online marketing funnel is the perfect way to brand yourself – not anyone else! Marketing online is about marketing YOU, not your system or company. Having a personalized funnel with your name, picture and story identifies you as a leader. This creates instant branding and that is a GOOD thing!
2. Professionalism: Having a personalized marketing funnel makes you look professional at first glance. Maybe you’ve been marketing for over a year, maybe you just started, but first impressions are important. When sending someone to your website, if they like the layout, and the ease of transitions they are taken on, it gives the impression that you are someone who takes pride in their work and not an amateur!
3. Leverage: Having a funnel will help you with your time management! The power of a funnel is that it works 24 hours a day 7 days a week without a break. Once you have it setup, you are free to work on other tasks like content creation and lead generation. Even if you are out enjoying the day with your family your funnel is still working to earn you income. Talk about having a virtual assistant!
4. Commissions: Now, because your funnel never stops working, leads and sales are still arriving in your inbox. This brings me to step 4 – your commissions. Your marketing funnel is setup to bring in income automatically. You don’t have to personally pitch anything to your list. The emails and products you are promoting are designed to benefit them by solving the problems they are having. Because you already have this working for you, commissions are earned throughout the day as long as you are still generating new traffic through your funnel.
5. Happy Buyer: When a leads moves through your funnel, if setup correctly, they are moved through a seamless buying experience. They need what you are offering, and you get what you want. Everyone’s happy. Because they are getting specifically what they need and want, they feel satisfied with their purchase and do not have buyer’s remorse a few days/hours later.
Wow, all this can be achieved through a personal marketing funnel! Why aren’t more people doing it then?!
First off, it’s not something that get’s a lot of attention. More people are concerned with traffic and lead generation techniques. However, just because someone is able to generate a large number of leads each day, does not mean they will be able make money off their list.You need to think about the big picture. What are your leads going to experience after they opt into your site? Where do you take them and WHY?
Unfortunately, since there isn’t a lot of attention and information given about this topic, it’s something that usually get’s overlooked. Yet, the big marketers know the importance of those 5 reasons I listed above, which is why they all have their own online marketing funnels working for them.
The final reason people don’t have their personal funnels setup is because it’s hard. If you don’t have someone helping you technically and guiding you strategically, putting together something like this on your own usually doesn’t happen.